LIGHTS CAMERA MASALA
project details
'Lights Camera Masala' is a celebration of contemporary Hindi cinema popularly known as Bollywood, giving an insider's view of the glitz, grit and grandeur of the world's largest film industry. The glamour of Bollywood has been brought alive through a printing marvel by JAK.
Various printing and post-printing techniques such as PVC printing & die-cutting, laser & multi-colour foil stamping, multiple double gate-folds, interactive 3D inserts were used in creating this 246 page book. Using a combination of techniques Jak put together this multi dimensional cover. The experiment of inserting life size film posters, an actual fan letter with envelope and parts of a film script added tremendous value to this marvel. JAK's expertise in paper engineering came to the fore whilst working on this exceptional - one of its kind book on glitzy Bollywood.
